88.1% of US internet users ages 14+ will browse or research products online in 2012 and 83.9% of internet researchers will make at least one purchase via the web during 2012.

Mobile internet users

  • Mobile internet users will reach 113.9 million in 2012, up 17.1% from 97.3 million in 2011.
  • Mobile shoppers will reach 72.8 million in 2012.
  • Mobile buyers will reach 37.5 million in 2012.

Smartphone internet users

  • Smartphone buyers will reach 36.4 million in 2012.
  • Smartphone shoppers will reach 68.6 million in 2012.

Tablet internet users

  • Tablet users will reach 54.8 million in 2012, up 62.8% from 33.7 million in 2011.
  • iPad users will reach 41.9 million in 2012.
  • In 2012, 76.4% of tablet users will be iPad users.

Online buyers will reach 154.6 million in 2012, up 4.4% from 2011.
Online shoppers will reach 184.3 million in 2012, up 3.3% from 2011.